Geraldine Keough, CEO of The Dessert Ladies and Biens Chocolate Centerpieces, discusses her perseverance through the pandemic and her companies' generous donations to charitable organizations. This clip has been syndicated to 60+ news sites across the U.S. and around the world.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events all but shut down.

For better or for worse, all small businesses are being affected in some way by COVID-19. To get a sense of the full scope and diverse ways that small businesses have been impacted, we reached out to the fabulous CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs.

The heroes of the coronavirus pandemic are the doctors, nurses and paramedics working long hours at great risk of exposure. But there are also hundreds of thousands of unsung heroes offering coronavirus help. MORE...

As co-owners of Dessert Ladies in Stirling, Geraldine Keough and her daughter, Lindsay Keogh Smith, knew they needed something to set their business apart. “We wanted to have a niche market for ourselves,” Keogh said. They decided to focus on corporate dessert events and custom corporate gifts, as well as celebration cakes and custom treats. MORE...

Geraldine Keogh and Lindsay Smith, the mother-daughter team behind Dessert Ladies in Long Hill, had more than 1,000 sweet treats ready to go a few weeks ago — and no one to eat them. The candy shop’s corporate client, who ordered the desserts for March 13 was being closed down. MORE...

Biens Chocolate Centerpieces has launched patented “Bien Towers” for holiday gifts for customers or clients. MORE...

Just a few days ago, I was full of anxiety, fear and gloom, anxiously awaiting the announcement of every newly diagnosed case of coronavirus. I just couldn’t make sense of what tomorrow— let alone the unforeseeable future — would look like for me and my children. MORE...

Irish eyes are smiling in the quaint, spacious shop where the Dessert Ladies fashion a feast of edible treats. MORE...

Saving room for dessert has never been more important. The Dessert Ladies, based in Stirling and founded by Irish immigrant Geraldine Keogh, is bringing extravagant, gourmet dessert experiences to its corporate clients. MORE...

The holidays mean festive tables piled high with a seemingly endless array of freshly baked desserts. There are the requisite delicious Christmas cookies, of course, but also pies, cakes, and sweet treats of all kinds. But what goes into those delectable desserts that you and your family enjoy? MORE...

Mom and pop stores are a dying breed across the nation, with many not able to compete with big box retailers. But a small family-owned shop in New Jersey is serving up sweet success. MORE...

As part of its tenth anniversary, the Rutgers University Center for Urban Entrepreneurship & Economic Development (CUEED) recently presented a wide range of startups and restaurants at the Newark Express event space at its celebration: UnGala. MORE...

Geraldine and Lindsay Keogh aka "The Dessert Ladies" join us to show off their unique holiday dessert displays. MORE...

Alicia Schiro, owner of Aced It Events in New York City, spent a good portion of her time in early March helping her clients change plans for their meetings. “I’m renegotiating every contract I have until June, to postpone them to the September timeframe,” Schiro said. Fortunately, she has found venues to be cooperative; the meetings were for less than 100 people, and none required cancellations. MORE...